Marigold Modern
The Assignment
Curate intentional ways of marketing that communicate the Marigold point of view. To highlight the passion and purpose behind every product and brand that was chosen through storytelling, images, walkthroughs and more.
The Direction
Use intentional marketing through carefully thought out photoshoots, new arrival walkthroughs, and other community-forward moments to deepen customer engagement, strengthen brand connection and to encourage a more loyal customer base.
Role
Creative Director
Scope
Creative Direction-Brand Direction-Creative Strategy
Highlights
Developed creative campaign combining photography, styling, graphic design and copywriting.
Grew instagram audience from 6,000-over 20,000 followers through consistent visual branding and engagement.
Creating editorial calendars aligned with seasonal campaigns and product launches.
Maintained cohesive visual identity across all social platforms
Brand Launch Walkthroughs + Try On’s
A series of walkthroughs lead by the store owner that showcased each piece that would be available during each specific brand launch. This allowed the Marigold community to learn more about fit of the pieces, fabric and how to properly plan their purchases during more sought after brand launches.
Curated Seasonal Brand Photoshoots
Seasonal brand shoots that highlighted seasonal appropriate clothing, accessories, etc. to showcase how to style clothing, entice customers and to encourage viewers to buy.
Mama Minute
A series where we interviewed Marigold Mama’s ; those who have shopped and supported Marigold Modern over the years about motherhood and their experience with motherhood.
