SWIFF BRAND REVITALIZATION
The Assignment
After a brief hiatus Swiff Brand wanted to not only redefine the true meaning of the brand but the essence of the brand as well. Swiff needed to be revitalized and reintroduced not only to the local community but the domestic and international communities as well.
The Assignment
This issue was solved by curating the brands overall vision while creating campaigns and visuals that can be extended throughout marketing, emails, socials, etc. Swiff is now rooted in the brand owners southern upbringing, inspired by the richness of cultural essence and intentional community-based connections.
Role
Brand Director
Scope
Brand Strategy-Campaign Development-Art Direction-Creative Production
Brand
Swiff Brand
