ROLE | brand director, art director and creative strategist
SCOPE | brand strategy, campaign development, art direction, photography, creative production
After a short hiatus Swiff brand wanted to define the true meaning and essence of the brand, revitalize and reintroduce the brand to not only their local community but to the masses as well.
This issue was solved by curating the brands overall vision while creating campaigns and visuals that can be extended throughout marketing, emails, socials, etc. Swiff is now rooted in the brand owners southern upbringing, inspired by the richness of cultural essence and intentional community-based connections.
spring-summer drop 4 shoot process
mood-board
outcome
overall brand inspiration
